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Project Bluecollar - Outsourced Marketing for Trades

Starter programme · Pretoria launch

Professional marketing and job management for R50 a month

We help brand-new trade businesses get found online. You get one seat of BlueManager and our LITE marketing package for 3 to 6 months, while you get established.

Three places at a time

Apply now Check if you qualify

What you get

LITE marketing, done for you

  • Google Business Profile set up and fully optimised
  • Local Google Maps keyword targeting for your area
  • A new Google post every month
  • A review-request link and QR code to collect reviews
  • One-tap call and WhatsApp buttons so customers reach you
  • A quarterly snapshot of how you are showing up

Normally R750 a month plus a setup fee. See the LITE package.

BlueManager, one seat

  • Quotes, jobs, invoices and payments in one place
  • Customer records and job history
  • Works on your phone, on site
  • Export all your data any time

Normally R300 a month. About BlueManager.

All of it for R50 a month, by card, cancel any time.

Who it is for

Places are limited, so the rules are strict. You must meet all of these.

New business

Started within the last 12 months (or about to start).

Earning under R10 000 a month

Turnover from the business, before costs. Not earning yet is fine.

Owner-run

Just you, or you and one helper. The plan includes one BlueManager seat.

No website yet

No website of your own. A Facebook or Instagram page only is fine.

A real trade or home service

Plumbing, electrical, painting, building, garden and similar work for customers in South Africa.

Ready to take part

Answer new customers within a working day, do a 15-minute monthly check-in, and give honest feedback.

Everything is self-declared and we check it before accepting. Meeting the rules does not guarantee a place; we choose at our discretion.

How it works

  1. 1. Apply. Fill in the form below. It takes about three minutes.
  2. 2. We review. We read every application and check the details. You hear from us by email.
  3. 3. Sign up. If accepted, you get a private link to create your BlueManager account. We start your marketing.
  4. 4. Reviewed monthly. After month 3 we look at how the business is growing. The programme runs up to 6 months.
After the programme. If your business is growing, you move to a paid BlueManager plan (Solo from R300 a month) and can keep our marketing on the standard LITE price. If it is not the right time, it simply ends and you can export all your data. No lock-in, no penalty.

Apply for a Starter place

Free to apply. You only pay R50 a month if you are accepted.

What you do, who your customers are, and what would change for you. At least a few sentences.

Commitments

We read every application. Applying does not guarantee a place.

Questions

Is it really only R50 a month?

Yes. R50 a month by card for your BlueManager seat and the LITE marketing, for as long as you are in the programme (3 to 6 months). There is no setup fee.

Why only three places?

We do the marketing work by hand, so we take on three businesses at a time and give each proper attention. When someone graduates, the next person on the waiting list is invited.

What happens after 3 to 6 months?

We review together every month from month 3. If the business is growing, you move to a paid plan. If not, the programme ends and you keep your data. You can leave sooner at any time.

Do you build me a website?

No. The Starter programme covers your Google Business Profile, local Maps visibility and review collection, which is where new trades get found first. A website is available as a separate package later.

What if I do not qualify?

You will get a polite email saying so. Our normal packages are on the packages page, and BlueManager has a free 14-day trial.

What do you do with my details?

We use them to assess your application and contact you about it. If you are not accepted we delete them after 12 months. We never sell or share them.